Privacy Policy

1. Information We Collect

Information You Provide Directly

When you use Pet Astrology, we collect information you voluntarily provide:

• Contact Information: Email address, name (optional)
• Pet Information: Pet name, species (cat/dog/other), approximate birth date
• Quiz Responses: Personality descriptors and lifestyle preferences you enter
• Payment Information: If applicable, we use secure third-party processors (not stored by us)

Information Collected Automatically

We automatically collect certain information about your device and browsing activity:

• Device Information: IP address, browser type, operating system, device type
• Usage Data: Pages visited, time spent, interactions with our quiz, clicks, scroll depth
• Referral Source: How you found us (search engine, Facebook ad, link, etc.)
• Location Data: General geographic location (city/country level, not precise)

2. How We Use Your Information

We use the information we collect for the following purposes:

Core Service Delivery

• Generate your personalized Pet Astrology report
• Send your report to your email address
• Respond to your inquiries or requests
• Create and manage your user profile (if applicable)

Marketing & Advertising

• Send email updates about Pet Astrology (only with your consent)
• Optimize our Facebook and Instagram ads to reach interested users
• Create custom audiences for retargeting (showing ads to users who visited our site)
• Measure ad performance and return on investment (ROAS)

Website Improvement

• Analyze how users interact with our website
• Identify and fix technical issues
• Test new features and improvements
• Understand user preferences and behavior patterns

Legal & Safety

• Comply with legal obligations and regulations (GDPR, CCPA, etc.)
• Detect and prevent fraud or misuse
• Protect the rights and safety of our users and business

3. Meta Pixel & Automatic Advanced Matching (AAM)

Pet Astrology uses Meta Pixel, a tracking technology developed by Meta Platforms, Inc. This allows us to measure conversions, understand audience behavior, and optimize our advertising.

What is Advanced Matching?

Automatic Advanced Matching (AAM) is a Meta feature that improves conversion tracking and ad targeting by securely sharing additional customer data with Meta. Here's how it works:

What Does Meta Do With This Data?

• Match to Facebook User: Meta matches the hashed data to your Facebook profile (if you have one)
• Attribution: Measures which ads led to conversions (signups, purchases, etc.)
• Retargeting: Shows you relevant Pet Astrology ads on Facebook/Instagram
• Lookalike Audiences: Finds similar people who might be interested in Pet Astrology
• Not Used For: Selling to third parties, creating profiles for other purposes, or revealing your identity

Can You Opt Out?

Yes! You have several options:

• Opt Out of Personalized Ads: Visit facebook.com/ads/preferences
• Use Browser Privacy Settings: Enable "Do Not Track" in your browser
• Use Privacy Tools: Browser extensions like Privacy Badger or Ghostery
• Contact Us: Email us at zori.pet.astro@gmail.com to request data deletion

4. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your experience, measure performance, and deliver targeted advertising.

Essential Cookies (No Consent Needed)

• Session cookies that keep you logged in
• Security cookies that protect against fraud
• Cookies that remember your quiz progress

Analytics Cookies (With Consent)

• Google Analytics: Measures website traffic and user behavior
• Meta Pixel: Tracks conversions and optimizes Facebook/Instagram ads

Marketing Cookies (With Consent)

• Facebook Retargeting Pixel: Shows you Pet Astrology ads on Facebook/Instagram
• Conversion Pixels: Measure if ads led to quiz completions or report purchases

How to Control Cookies

• Browser Settings: Most browsers allow you to disable cookies in settings
• Our Consent Banner: When you first visit, you can choose which cookies to accept
• Opt-Out Tools: Use industry opt-out mechanisms (optout.aboutads.info)

Note: Disabling essential cookies may impair website functionality. Disabling marketing cookies will not prevent ads — it will just make them less targeted.

5. Data Sharing & Third Parties

We do not sell your personal data. However, we share information with trusted partners to deliver our service and improve your experience.

Meta Platforms (Facebook, Instagram)

• What We Share: Hashed email (via Meta Pixel AAM)
• Purpose: Ad targeting, retargeting, conversion measurement
• Meta's Privacy Policy: facebook.com/privacy/policy

Email Service Provider (if applicable)

• What We Share: Your email address and pet information
• Purpose: Send your astrology report and optional updates
• Security: Subject to strict data processing agreements

Website Hosting Provider

• What We Share: All website data (logs, user interactions)
• Purpose: Serve the website reliably and securely
• Security: Encrypted transmission, regular security audits

Analytics Providers (Google Analytics, etc.)

• What We Share: Aggregated, non-identifying behavior data
• Purpose: Understand website usage patterns
• Security: No personal data transmitted

Legal & Safety

We may disclose your information if required by law, court order, or to protect the rights and safety of Pet Astrology and its users. This includes disclosures to law enforcement agencies.

We do NOT: Sell your data to data brokers. Share your data with unaffiliated marketers. Rent your email to third parties. Combine your data with data from other sources for sale.

6. Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction.

Our Security Practices

• Encryption: Data in transit is encrypted using SSL/TLS protocols (HTTPS)
• Secure Servers: Hosted on secure, regularly updated servers
• Access Controls: Only authorized personnel can access personal data
• Data Minimization: We collect only the data we need
• Regular Audits: Security assessments and penetration testing
• Incident Response: We have a plan to respond to data breaches quickly

No Guarantee: While we strive to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security, but we maintain reasonable safeguards.

7. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal data:

GDPR Rights (EU/UK Users)

• Right to Access: Request a copy of your personal data
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your data ("Right to Be Forgotten")
• Right to Restrict Processing: Limit how we use your data
• Right to Portability: Receive your data in a structured format
• Right to Object: Opt out of marketing emails or data processing
• Right to Withdraw Consent: Revoke consent for marketing anytime

CCPA Rights (California Users)

• Right to Know: What personal data we have about you
• Right to Delete: Request deletion of your data
• Right to Opt-Out: Opt out of data sales and targeted advertising
• Right to Non-Discrimination: You won't face penalties for exercising your rights

How to Exercise Your Rights

To exercise any of these rights, please contact us at zori.pet.astro@gmail.com with the subject line "Privacy Request" and specify which right you're exercising.

We will respond within 30 days (or as required by law).

8. Children's Privacy

Pet Astrology is not intended for children under 13 years old (or the applicable age of digital consent in your jurisdiction). We do not knowingly collect personal information from children.

If we become aware that a child under 13 has provided us with personal data, we will immediately delete such information and any account associated with that child. If you believe a child has provided us with information, please contact us at zori.pet.astro@gmail.com.

For Parents: We recommend using parental controls to prevent children from accessing the site without supervision.

9. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

How We'll Notify You:

• For material changes, we'll email you or post a notice on our website
• Your continued use of the site after updates means you accept the new policy
• We'll update the "Last Updated" date at the top of this policy

We recommend reviewing this policy periodically to stay informed about how we protect your privacy.

10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Data Protection Authority

If you're unsatisfied with our response to a privacy concern, you have the right to lodge a complaint with your local data protection authority:

• EU/UK: Your national data protection authority (e.g., ICO in UK)
• USA (California): California Attorney General (oag.ca.gov)
• Other Regions: Your local privacy regulator